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New Lobby Shop Sees Gold in Going Purple

 

Published 1/21/2009 at WSJ.com: Washington Wire

Alicia Mundy reports on politics. In yet another sign of the new spirit of bipartisanship among diehard Republicans, GOP strategist and issue ad guru Alex Castellanos has opened a new firm with two prominent Democrats. The combination of blue Dems and red GOP insiders led to the firm’s name: Purple. The new Web site is apparently still under construction; it instructs visitors to “Sit tight. We are still mixing the colors.” Purple’s Democrats are Steve McMahon and John Donovan who currently run “Issue and Image” in Alexandria, Va. McMahon was former Vermont Gov. Howard Dean ’s media man and Donovan was with the Democratic National Committee, which Dean headed. National Media’s Bruce Haynes , who works on issues for PhRMA, the drug makers’ lobby, is also coming over from National Media. Both McMahon’s and Castellanos’ firms do issue-ad campaigns as well as “strategic counseling, positioning, communications” for companies and nonprofits. They haven’t ... (link)

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