Return of Obama branding

From NBC’s Athena Jones WASHINGTON -- Pepsi and Southwest have done it. Small-time entrepreneurs on city streets across America have done it. Now the new administration appears to be reclaiming the Obama brand -- or something like it -- to highlight what it deems the symbols of the new $787 billion recovery plan's expected successes. The president also seemed intent Tuesday on talking up depressed stock markets as he met with British Prime Minister Gordon Brown to discuss global economic, regulatory and security issues -- though a top official denied the president was focused on day-to-day market moves. The new logos are the latest manifestation of the kind of marketing phenomenon the record-breaking Obama campaign represented. One of them is a circle with a dark blue background, white stars and the words "recovery.gov" on the top half and a red-and-green bottom half that is divided into two, one side is red with an image of white gears and the other is green with an image of a plant.  ... (link)