The quest for this year's sexy swing demographic.

Every four years, the media announce which slice of American voters—Soccer Moms, Security Moms, Waitress Moms, NASCAR Dads, Office Park Dads, Joe Six-Packs, Angry White Males, or One-Armed Vegetarian Live-In Boyfriends—will decide the election for the rest of us. Equally ritualistic is the gleeful debunking of these ever-proliferating categories of swing voter. This year, with John McCain and Barack Obama redrawing the electoral map, it's going to be difficult to pinpoint a single group as the key to victory. But that doesn't mean media outlets (including this one) won't try. [ more ... ] (link)