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A Different Kind of Offline Campaign
The Next Right — ... laziness about how to spend money kicks in. Since the basics of a campaign -- staff on the ground, websites, office space -- come relatively cheap compared to points on TV, there is a much greater tolerance for waste on the airwaves than there is in any other area of the campaign. A lot of this, particularly at the local level where candidates are even more reliant on consultants, is driven by consultants preferring commissionable advertising over non-commissionable field efforts. Morton Blackwell has been preaching this gospel for years. ...

Obama Spent Less than 50% on TV Ads
Patrick Ruffini — ... in. Since the basics of a campaign — staff on the ground, websites, office space — come relatively cheap compared to points on TV, there is a much greater tolerance for waste on the airwaves than there is in any other area of the campaign. A lot of this, particularly at the local level where candidates are even more reliant on consultants, is driven by consultants preferring commissionable advertising over non-commissionable field efforts. Morton Blackwell has been preaching this gospel for years. ...