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politico.com - 8/26/2008
A changed slogan: "The Change We Need"
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Barack Obama's campaign slogan has long been "Change We Can Believe In," and its constancy was a striking contrast in the primary with a Clinton campaign that shifted slogans as it groped for a clear message. "Change We Can Believe In" carried an implicit contrast with Clinton, who had a trust problem. But it's a basically abstract message as the campaign moves to add ...

Blog Reactions

Ace of Spades HQ:   Finally , Obama Offers a Specific, Substantive Plan for Governance

Weekly Standard Blog:  Change! Change! Change!

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Blog Reactions

Finally , Obama Offers a Specific, Substantive Plan for Governance
Ace of Spades HQ — Finally , Obama Offers a Specific, Substantive Plan for Governance He's changed his slogan from Change We Can Believe In to The Change We Need. So all of you racist right-wing detractors can kindly eat your tongues. There's the steak with the sizzle. There's your serious policy proposals. Haters. Andrew Sullivan just emailed me to call this change of slogan "the singlemost important policy declaration since the Marshall Plan." Thanks to Liberrocky.

Change! Change! Change!
Weekly Standard Blog — ... Desperately searching for its long lost mojo, the Obama campaign has taken dire measures. It has dropped the beloved slogan, “Change We Can Believe In” in favor of the far more substantive, “The Change We Need.” ...

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