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Advertisers fit their brands into festivities at inauguration
Advertisers fit their brands into festivities at inauguration
NEW YORK — President-elect Barack Obama decided not to sign corporate sponsors to help pay the projected $40 million cost of the official events around the Jan. 20 swearing in. So many marketers are working other avenues to get their brands before the millions of people who will attend the ...
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Hurl-Blogging The Inaugur-A-Palooza, The Dry Heaves
Jules Crittenden — ... ? Obama dines with neocon Kristol and iffycon Brooks at George Will’s house. It must be my raging indigestion issues that kept me off the guest list. In other business, Obama may have peddled the broadcast rights but took the high road and opted not to sell corporate sponsorship to his Inaug events. But money, like life and water, will find a way. USA Today : advertisers are angling other ways to horn in.“Wherever there is an opportunity to put your brand in a good light, especially at an event as important as this, it’s good,” says Walt Guarino, professor of advertising at ...

It's Official: Pepsi Admits New Ad Campaign That Looks Like Obama's is For Obama; Honest Tea, Dunkin' also in Obama Tank
Debbie Schlussel — ... Now, Pepsi admits it--the campaign was meant to look just like the Obama campaign, and the soft drink company is now officially entirely in the tank for B. Hussein O. I guess I shouldn't be surprised since Pepsi was a historical participant in the Arab boycott on Israel (which is why it was never allowed in our home when I was a kid). ...

Forget Kool-Aid, Obama's Selling OJ
JammieWearingFool — ... .) There are more than three price points on Obama soap alone: $20 Hope on a Rope soap ; $9.99 for Obama Bars declaring, “This is our moment to clean up America”; and $44.99 for an inauguration gift pack sold by the Obama Bar online store. The pack, with eight Mini-Bama bars, is going fast, said a co-owner of the store, Salah Boukadoum. “We’re happy to see that Obama is already doing his part to stimulate the economy,” Mr. Boukadoum said. Biggers brand are also getting in on the Obamapalooza . President-elect Barack Obama decided not to sign corporate sponsors to help pay the ...

Related: obama inauguration cost
Tax Cut Mirage
spectator.org 1/7/2009 — "Obama Eyes $310 Billion in Tax Cuts" the headline blares . The Obama team comes to town to start the new year, and the run-up to his inauguration, with this announcement. How sly. This Obama tax cut package is to be part of the broader ...