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TWO CAN PLAY THE CELEBRITY GAME
The Page by Mark Halperin — ... Obama Calls McCain a “Washington Celebrity” in New TV spot. The 30-second spot called “Embrace” flashes scenes of McCain on shows like “Saturday Night Live” and “The View” then accuses him of being influenced by special interests, being allied with Bush. Watch it above. The campaign says the ad will begin running on national cable on Tuesday; the size of the media buy is unclear. Don’t miss Obama’s laughing “I ...

Two can play the ‘celebrity’ game
Political Animal — ... every press release, every surrogate talking point, and every speech. The irony, of course, is that the attack is coming from John McCain, a bona fide political celebrity, as evidenced by his cameo in “Wedding Crashers,” his appearance on “24,” his stints on “Saturday Night Live,” and the fact that he’s been on “The Daily Show” more than any other guest ever. And with that in mind, this morning, the Obama campaign decided to turn the tables. It’s as if the Obama campaign is telling ...

Huggy Bear
Eschaton — I'm not sure how much I like this Obama ad, though the Huggy Bear shots are definitely good. Still the real question is whether it'll be put on permanent loop on cable news like McCain's ads always are? ...

Obama Hits Back on McCain's Celebrity
Taegan Goddard's Political Wire — Sen. Barack Obama calls Sen. John McCain a "Washington celebrity" in an effective new television spot. The 30-second ad uses scenes of McCain on shows like Saturday Night Live and The View then says he's influenced by special interests and backs the same policies as President Bush.

The Morning Report
Real Clear Politics - TIME.com — ... " (Ian Urbina, New York Times ) - Divisive social issues will be on the ballot in several states in November, including constitutional amendments banning same-sex marriage in Arizona, California and Florida, and limitations on abortion in California, Colorado and South Dakota. Fox and Friends - McCain spokesman Tucker Bounds on Obama's new ad : "It's quirky, it's a response, but I don't think it fits who John McCain really is."

No More Mister Nice Blog — ... by not being those rich, powerful people. We're the hecklers in this case -- we want to see them brought down to our level. Many ordinary people love celebrities and glamorous people but are also made uncomfortable by them. That's why it's maddening that Democratic Party is regularly portrayed as the Hollywood party, something that doesn't happen to the GOP even when Republicans literally run a Hollywood star (or, as they've done this year, run someone who loves hanging out with celebrities and has done a number of Hollywood movie appearances ...

Daily Digest: OMG BRK OBMA TXTS 4 VP
techPresident — ... The Celebrity Game: The Obama campaign released “Embrace,” their ad response to “Celebrity,” McCain’s biggest YouTube hit so far. The ad accuses McCain of being “Washington’s biggest celebrity”, therefore not only hitting right back on the celebrity charge but connecting McCain with Washington (old politics, broken system, etc.). The ad starts with John McCain walking on to the Late Show with David Letterman, appearing on The View, then hugging George W. Bush. Though the ad acknowledges the sting that must have been felt by the Obama campaign, the ad is ...

Obama "Embrace" ad gets thumbs upfrom FOX Friends - for McCain
News Hounds — ... Brian Kilmeade asked if it is giving his campaign a "summer boost," and the McCain celebrity ad was repeatedly characterized as "effective." After playing the "Embrace" ad, Gretchen Carlson's wide-eyed review was "that's a really upbeat ad for John McCain! He looks like he' has a whole lot of energy, meeting a lot of people..." And, she noted, the timing is off; there's been a delay in the response; it should have come out immediately after the Celebrity ad. ...

Obama "Embrace" ad gets thumbs up from FOX Friends - for McCain
News Hounds — ... Brian Kilmeade asked if it is giving his campaign a "summer boost," and the McCain celebrity ad was repeatedly characterized as "effective." After playing the "Embrace" ad, Gretchen Carlson's wide-eyed review was "that's a really upbeat ad for John McCain! He looks like he' has a whole lot of energy, meeting a lot of people..." And, she noted, the timing is off; there's been a delay in the response; it should have come out immediately after the Celebrity ad. ...