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adage.com - 10/21/2009
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How is reducing the ad budgets of pharma (which will be the outcome) and thereby increasing profit margins, with 37% of that being taxable going to raise prescription prices? The rational answer is "by reducing sales." That argument is onl sustainable if it is first admitted that the ...
| this was just brought up during conversation friday. funny? or not? http://bit.ly/wyYis 10/23/2009 |
| Franken & Senate Dems trying to eliminate tax deduction on Rx Advertising. Gov't trying to kill Print. http://bit.ly/3cr92o 10/22/2009 |
| Al Franken's Drug Marketing Protection Bill. I don't think AdAge has had this many comments in a long time. http://tinyurl.com/ykyc54d 10/22/2009 |
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Blog Reactions
Woo Hoo
Suburban Guerrilla —
Al Franken is da man. And here, I didn’t even know there was a tax deduction for drug advertising!
Reining in Big Pharma: Taking Away the Marketing Tax Deduction
Firedoglake —
... The bill was introduced early this month by Franken, with Sherrod Brown and Sheldon Whitehouse as co-sponsors. This week, Tom Udall and Mark Begich, a centrist, signed on. There’s a companion House bill that has languished. But the drug industry is bothered enough by the prospects to plant an article about it in Advertising Age, the Madison Avenue trade mag. In it, there’s a suggestion that this measure could work its way into the final health care bill. ...
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