yglesias.thinkprogress.org - 12/15/2008
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I think James Suroweicki’s column on the newspaper business takes a wrong turn here:
For a while now, readers have had the best of both worlds: all the benefits of the old, high-profit regime–intensive reporting, experienced editors, and so on–and the low costs of the new ...
yglesias.thinkprogress.org - 12/23/2008
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yglesias.thinkprogress.org —
Ezra Klein makes the case that the decline
of newspapers was and is so inevitable that there’s...
nothing smarter or better management could have done to prevent it: Jarvis had no answer for this, and nor, so far as I know, does Shirky. More ...
(more)
What Might Have Been
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When Advertisers Stop Paying to Propagandize the Country
Open Left - Front Page —
... Matt Yglesias points out the problem with this line of analysis, noting that "the problem newspapers are having with online isn't that the readers won't pay, it's that the advertisers won't pay." Media outlets are like any other institutions - they are responsive to their stakeholders. And with modern American media, you are the product, and you are sold to advertisers. Just watch the advertisements on Meet the Press; it's literally all huge corporations with government contracts. Is this connected to the lack of skepticism around the national ...
The Cost Of Paper
The Daily Dish | By Andrew Sullivan —
Yglesias counters Suroweicki: The problem newspapers are having with online isn’t that the readers won’t pay, it’s that the advertisers won’t pay. The reduced costs per reader make up for the reduced revenue involved in giving the product away, but a physical newspaper generates far more in terms of ad revenue per reader than does a newspaper website. Probably once physical newspapers all disappear, ad rates for news websites will go up somewhat merely because ad buyers won’t have as many options. But I think it’s plausible ...
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