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Nielsen: One-Fifth Of Households In Top Markets Watched Obama Infomercial
TPM Election Central —
Nielsen releases its ratings on Obama's infomercial last night:
The combined overall household rating for Senator Barack Obama's Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7...
In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates' first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household ...
One in Five Households Watched Obama Ad
Taegan Goddard's Political Wire —
Nielsen reports that for the six networks that aired Sen. Barack Obama's 30 minute advertisement last night, 21.7% of all households watching television in the top 56 local television markets were watching his commerical. In contrast, the last presidential candidate to air a paid simulcast was Ross Perot in 1996, was seen by 16.8% of households.
Obama’s Half-Hour Infomercial Doesn’t Exactly Hit Ratings Paydirt
The Sundries Shack —
The early Nielsen ratings are in on the Obama Half Hour Informercial and Hootenanny and it’s not looking good for Team Obama . The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7. Obama’s simulcast is the first to be aired by a presidential candidate since Ross Perot ran a political telecast on Election Day in 1996. That program was watched by 16.8% of all households nationwide. By comparison, each of the Presidential debates clocked in at ...
Shots from the Show 10/30
Tammy Bruce —
... The Barky infomercial received about half the audience of the second presidential debate. Not exactly a sign of the guy who's gonna have a Reagan-like blowout. Yet, the team that is supposed to be losing badly and nobody likes sets all sorts of ratings records--Palin gives SNL it's biggest ratings in 14 years and McCain gives Letterman his biggest rating in years as well. Weird. ...
Barack Obama's infomercial draws an impressive audience
Top of the Ticket —
... , which ran live on CBS, NBC, FOX, UNIVISION and MSNBC, was watched by 21.7% of households in the top 56 local markets, Nielsen said. That’s a little more than half ...
Portland Tuned Out Obama's Infomercial
BlueOregon —
... A lot of people watched Obama's infomercial last night, just not a lot in Portland. Across the 56 largest media markets, the infomercial attracted over a fifth of all eyeballs, drawing a rating of 21.7. That's substantially less than the debates got, but it's not bad for an infomercial. But here's the odd thing, of those 56 markets, guess which was dead last? ...
Money Well Spent?
Shakesville —
The Obama campaign reportedly paid around $3 million to air their 30-minute commercial last night. So how'd it work out? The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7.$3 million to reach more than 1 out of 5 households across the country sounds like a pretty good investment. (I'm kind of surprised it was that cheap—although politicians do get the bargain-basement ad rates.) I've read a few people ...
Political Prime-Time
Opinionator —
“The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial , in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7,” the fine folks at Nielsen tell us. James Hibbard of the Hollywood Reporter thinks that ...
Not bad for an infomercial
Political Animal —
NOT BAD FOR AN INFOMERCIAL.... It's not my area of expertise, but these seem like pretty good ratings for a half-hour infomercial in prime time. The combined overall household rating for Senator Barack Obama's Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7. Obama's simulcast is the first to be aired by a presidential candidate since Ross Perot ran a political telecast on Election Day in 1996. That program was watched by 16.8% of all households nationwide. [...] In comparison, the final debate between ...
Obama Informercial Seen By One In Five Households In Top Local Markets
The Moderate Voice —
... In terms of political T.V. — particularly the often boring form of political informercials — Democratic presidential candidate Sen. Barack Obama’s 30 minute informercial last night was a big hit: it got a rating of 21.7 percent in top markets. ...
Obamamercial: A flop with critics, ratings
Hot Air » Top Picks —
... When one program dominates its time slot by simulcasting on five different networks, the producers obviously intend on making it must-see TV. Barack Obama’s infomercial fell far short. Despite its multiple platforms, it could only garner 21.7% of the households in the US. The debates drew far more: The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7. Obama’s simulcast is the first to be aired by a presidential candidate since Ross Perot ...
