blog.nielsen.com - 9/22/2008
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Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG .“Engagement” refers to the amount of attention paid to a television program by the average ...
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Undecided voters 'engaged' in McCain
The Swamp —
... McCain's GOP nomination acceptance speech in St. Paul drew "the most attentive audience of uncommitted viewers,'' Nielsen has concluded. ...
Political engagement, boobtube style
protein wisdom —
... acceptance speeches on August 28 and September 3, respectively, tied in second place as the second most engaging telecasts among uncommitted viewers. More analysis here . If there’s anything to be drawn from this it is perhaps that uncommitted voters were more willing to be convinced (or unconvinced) by McCain — which showed in the polls as a bounce immediately after the GOP Convention. Beyond that, the gains are likely marginal and ephemeral — unless they are reinforced by solid performances in the debates. Though I have nothing more than a gut feeling to go on, I ...
Which convention drew independents?
Hot Air » Top Picks —
... Nielsen has researched the television audiences for the two major parties and discovers a surprising attraction for independent voters to the Republicans . Their numbers show that uncommitted voters had a higher percentage of engagement with John McCain than Barack Obama. Those trends hold up with committed voters, too: Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG. … John McCain’s acceptance speech on September 4 drew the most ...
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