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He Raised Half A Billion Online
The Daily Dish | By Andrew Sullivan — ... Yes we did. The true dimension of the revolution that Obama realized in American politics is now quantified. This changes everything  in every future campaign, and has just as much resonance for media and fundraising in general. I don't believe that Obama would have ever been able to become president in the era before the Internet. And I don't believe the implications of that have yet to fully sink in. ...

Obama Raised Half a Billion Online
The Page by Mark Halperin — ... In an interview with the Wash Post, members of Obama's online operation broke down the numbers: 3 million donors made a total of 6.5 million donations adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.       ...

Obama Had 13 Million E-mail Addresses and Raised Half a Billion Dollars Online
The Next Right — Jose Antonio Vargas breaks down some monumental numbers. 13 million e-mail addresses.  $500 million raised online. 6.5 million donations from 3 million donors with an average donation of $80. 3.2 million Facebook friends (to John McCain's 600,000). 2 million My.BarackObama.com profiles created. One million participants in Obama's cell phone text messaging program -- this is less than the 6-8 million rumored but still massive. 400,000 volunteer blog posts written. 200,000 volunteer events created. 35,000 local and ...

The Big Number: Half a Billion
techPresident — The Washington Post is out tonight with the really big numbers on the Obama campaign's success online. Here's the, er, money graf: In an exclusive interview with The Post, members of the vaunted Triple O, Obama's online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once. To put that in online ...

Obama Raised More than $500 Million Online
Taegan Goddard's Political Wire — Barack Obama raised more than half a billion dollars online from 6.5 million visitors in his 21-month campaign for the White House, "dramatically ushering in a new digital era in presidential fundraising," the Washington Post reports. ...

Obama raised $500 million online
AMERICAblog News| A great nation deserves the truth — This really did change the political game: Barack Obama raised half a billion dollars online in his 21-month campaign for the White House, dramatically ushering in a new digital era in presidential fundraising. In an exclusive interview with The Post, members of the vaunted Triple O, Obama's online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the ...

The Political Internet Comes Of Age
The Democratic Daily — ... Barack Obama raised more than half a billion dollars online from 6.5 million visitors in his 21-month campaign for the White House, “dramatically ushering in a new digital era in presidential fundraising,” the Washington Post reports. ...

Daily Digest: Can Republicans Learn to Stop Worrying and Embrace the 'Net?
techPresident — ... The Washington Post's Jose Antonio Vargas has some exclusive numbers the Obama campaign's online operation. They are, of course, rather huge. Some 3 million donors made 6.5 million contributions online, for a grand total of more than $500 million dollars. Their email list, the campaign says, contains more than 13 million addresses. More than a million people signed up for their text messages. And, Vargas reports, new media director Joe Rospars had at least thirty staffers in wing of the campaign (though that's far fewer than the ...

Remainders: Hillary, again
Ben Smith's Blog — More than 200,000 people have sent in resumes to the transition. Hard-to-watch/must-watch Palin turkey video. Jim Jones is very much in the mix. Memoli makes a great point: Succession is an issue in thinking about appointing senators and governors to the administration. Obama raised half a billion dollars online. And a school is renamed for Barack Obama. The first, and I suspect not the last. Obama pitches in for Chicago's Olympic bid. The DC Metro prepares for the ...

Obama's Donor Base: A Partial Revolution, At Best
techPresident — ... Jose Vargas rightly got a lot of attention last week for the stunning numbers he was given by the Obama internet team about their online success. As he reported: "3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once." ...

Peer Production and the Future of the Republican Party: An Open Letter to the Next RNC Chairman
The Next Right — ... In fact, Barack Obama’s electoral success was not really due to his use of the Internet. Rather, the Internet only served as the medium through which Obama’s volunteers and supporters could peer produce. In the end, it was the Obama campaign’s understanding of the necessity of utilizing peer production and its ability to do so that fueled his victory. MyBarackObama.com was immensely successful in doing this, resulting in his supporters peer producing 200,000 offline events, 400,000 blog posts, 3 million phone calls, and $500 ...

Inside the Obama Numbers: Tiers of Engagement
techPresident — ... Now that the details are slooowly creeping out and we have a clearer idea of the Obama election team's online numbers, what conclusions can we draw for the future? Right off the bat, Jose Antonio Vargas's recent piece in the Post suggests something critical: online communications campaigns should consider offering supporters tiers of potential engagement. ...

Daily Digest: Dems Give FCC Chief a Swift Kick on the Way Out
techPresident — ... . Fellow Postie Jose Antonio Vargas has entertained speculation that it was closer to 30. Now the New York Times' Adam Nagourney quotes Obama campaign's Steve Hildebrand ...

Obama for President Wasn’t a Campaign, It Was a Business
The Next Right — ... A corporate infrastructure. Since when does a political campaign have both a Chief Technology Officer (CTO) and a new media director – let alone a Chief [Anything] Officer? ...

A Campaign is a Business
PoliGazette — ... A corporate infrastructure. Since when does a political campaign have both a Chief Technology Officer (CTO) and a new media director – let alone a Chief [Anything] Officer? ...