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Apple Computer's Marketing Becomes Much Much More Sophisticated...
J. Bradford DeLong's Grasping Reality with All Eight Tentacles — ... Switch and bait: I was working in my office, when a work-study knocked on my door with a brand new MacBook Pro.... I was nonplussed, and told him that he must be wrong, that I hadn’t ordered one etc, but he insisted, and indeed my name was on his work-order form. So I finally acquiesced, on the grounds of gift-horses.... 2 hours later, I was completely hooked.... 3 hours later, I discovered that of course it had been a mistake, and that it was in fact intended for a colleague with a vaguely similar name.... ...