Leave a Comment

Claim: McCain Spending $140,000 a Day on “Celeb” Ad
The Page by Mark Halperin — ... The figure represents about one-third of the Senator’s overall TV spending, according to the Campaign Media Analysis Group. ...

Remainders: First blood
Jonathan Martin's Blog — ... Jill Zuckman looks at how race and class will shape the campaigns in Michigan. Amy Sullivan zeroes in on Oakland County, Mich., to see how the economy will play. John Rich – of Big & Rich fame – endorses McCain (again) as they get ready to rock out in Panama City. John Pitney called the race card. Steve Hayes thinks Schmidt’s comparison to Bill Clinton doesn’t fully work. The celeb ad took up a third of the McCain campaign’s ad budget. Josh Kahn wonders ...

Monday’s campaign round-up
Political Animal — ... * The ridiculous McCain campaign ad featuring Britney Spears and Paris Hilton was not just a “little fun” on the part of the presumptive Republican nominee: “[I]t looks like McCain is sinking a significant proportion of his current ad spending into it. Evan Tracey, who tracks national ad buys for the Campaign Media Analysis Group, tells us that McCain is spending over $140,000 a day to run the spot. That accounts for roughly a third of his current overall TV ad spending, Tracey says.” The Spears/Hilton ad is running in 11 target states. ...

Subtext Conflict: Celebrity Vs. Otherness
FiveThirtyEight: Politics Done Right — ... ” And it appears, yes, the McCain camp is finding traction and investing heavily in the theme (over $140,000 day on the Britney ads alone). Given the subtext conflict, and that there is a risk of just as much backlash against the otherness fear politics, and Obama’s deftness at using aikido to turn those attacks around, McCain is better off going with the celebrity line and ditching the otherness line. ...