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MIDDAY ROUNDUP
News — ... A new Barack Obama ad claiming John McCain “don’t know much” about the economy is a hit with liberal bloggers. One conservative, meanwhile, is crying foul that Sen. Joe Biden’s (D-Del.) son consulted for a company that may have benefited from his father’s stances in the Senate. The Obama campaign has shown that it can be lighthearted while attacking McCain in its new ad, Greg Sargent notes at TPM Election Central. The ad will surely get stuck in viewers’ heads, as it uses the catchy melody from Sam Cooke’s “Wonderful World,” AMERICABLOG’s ...

Striking the Right Tone
The Anonymous Liberal — ... I'm encouraged by the Obama campaign's aggressive attempt to inject that narrative into the media. And I think they're starting to find the right tone of attack, as evidenced by this light-hearted ad. Obama and his surrogates need to aggressively attack John McCain, but they need to do so with smiles on their faces. The tone should be one of ridicule and dismissiveness, not anger or outrage. Not only does that tone better suit Obama and Biden's personalities, but it has less potential to generate backlash or damage the Obama brand. Moreover, John McCain has shown himself to be ...