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The big takeaway from this article: We Americans are even lazier than I would have guessed. http://tinyurl.com/yfqwb96 19 days ago |
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Nearly half of DVR users watch the commercials? Say what?!? - NYTimes.com http://bit.ly/4mjiqF 20 days ago |
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46% of DVR users watch the commercials, even when they could skip them. Experts: we're just that lazy. http://tinyurl.com/yfqwb96 #NYT 20 days ago |
Duh
Eschaton —
As with the VCR before it, the main purpose of the DVR is time-shifting, not commercial skipping, and in and era where more shows have plot arcs instead of being standalones, it's really the only way to ensure continued interest. ...
Need To Read: November 2, 2009
MoJo Blog Posts: mojo —
... faster growth" (NYT)
The Chance Of Schwarzenegger’s ‘F*ck You’ Acrostic Being Random: One In A Trillion (Wonk Room)
Why gay marriage, getting high, and going to Cuba will soon be legal. (Slate)
Shorter Dean Baker: Wall Street is Stupid, Doesn't Know Math (The American Prospect)
DVR Not So Bad After All (NYT)
Who Came Out Of The ...
DVR Saving TV
Outside The Beltway | OTB —
Television executives have figured out that people watching their shows via TiVo-delay is a good thing.
Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old ...
46% of people in the 18 to 49 age group do not skip the commercials when they watch network TV using a DVR.
Althouse —
Why?! It's believed that people are just passive. Or they just forget. That makes me sad and happy. Sad, because I don't want people to be dumb. Happy, because the commercials support the shows that I like to watch too, and I'm skipping the commercials. If everyone did that, what would happen? (Actually, I will occasionally stop and watch a commercial that — in the speed-by — looks very interesting graphically like that current commercial for whatever-the-hell that has floating jellyfish balloons and the like.) ...
Media News
TalkLeft —
... antitrust question. Comcast already owns a number of cable networks, like E!, The Golf Channel, Versus and various regional sports networks. Add the NBC/Universal networks and that certainly is going to be a lot of vertical integration. Most antitrust analysts view vertical integration antitrust issues as much less problematic (see also the Supreme Court.) Regulators and the Congress might consider whether this analysis is accurate. The second story is about how the DVR is saving the big TV networks: in what may seem a media business version ...
Skipping the Ads
Matthew Yglesias —
Research says that even DVR users have a tendency to watch the ads:
Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. Why would people pass on the opportunity to skip through to the next chunk of program content?
The most basic ...
Monday's Mini-Report
Political Animal —
... Joe Arpaio is pretty serious stuff. * Nice charts on why U.S. health care costs so much. * A tentative agreement on a media shield law . * When it came to his employees leaking the name of a covert CIA official during a war, Dick Cheney sure was forgetful . Indeed, he couldn't recall much of anything. * An actual fist fight among staffers at the Washington Post ? Wow. * Making higher ed more consumer-focused . * DVR users are watching commercials . That's surprising. * Another setback for the Washington Times ' goal ...
Many DVR Users Still Watch Commercials
Liberal Values —
I’ve noted in the past that networks are starting to consider viewing of shows on DVR’s when evaluating the success of a show. Advertisers are also finding that DVR’s are actually helpful. It was easy to predict that having the ability to watch television shows whenever someone wants was going to increase overall viewership when DVR viewers are included. I even doubt that continuing shows such as Lost would do very well without DVR’s as more people would give up on them when unable to catch every episode as aired.
While it was expected that DVR’s would increase total viewership, it was previously felt that they were ...
