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Who's more negative?
It's a draw. This from the University of Wisconsin Advertising Project: Prof. Ken Goldstein, director of the Wisconsin Advertising Project, issued the following statement: “Analysis from the Wisconsin Advertising Project of Sen. John McCain’s television advertising for the week ...
Robert J. Elisberg: John McCain and the "Joe the Plumber" Story Hits an Amazing New Low
huffingtonpost.com — Just when you didn't think things could get worse for John McCain - they go in the... toilet. Literally. So, you remember Joe the Plumber, who John McCain kept relentlessly bringing up. And up. The apparently undecided plumber who had complained ... (more) Robert J. Elisberg: John McCain and the "Joe the ...
MAC'S SHOT AT A LATE-GAME WIN - New York Post
nypost.com — Posted: 4:42 am October 16, 2008 The short term impact of the third debate will be to... help Barack Obama . But the long term implications may give John McCain a needed boost. Obama looked good, but McCain opened the tax-and-spend issue in a way that ... (more) MAC'S SHOT AT A LATE-GAME WIN - New York Post
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hughhewitt.townhall.com — Thank you, Joe W., America's plumber, wherever you are. He must be a Browns fan. McCain scored... big with the Joe the plumber exchanges, and with the campaign tactics exchange. Obama looked angry and stumbled repeatedly as he tried to cope with what he ... (more) :Blog
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The Media Narrative on McCain's Negativity
Weekly Standard Blog — ... But professor Ken Goldstein of the Wisconsin Advertising Project issues a statement that the candidates have aired about the same amount of negative ads: ...

Who's Been More Negative?
The Daily Dish | By Andrew Sullivan — ... A study doesn't actually compare the nature of negativity - "McCain's out of touch" is not regarded as anything different than "Obama's an enemy of the troops" - but simply codes ads as positive, negative and contrast ads (both negative and positive). The bottom line: ...

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