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Web Videos Take Risks and TV Ads Are For Congressmen
The Next Right —
Patrick is right, web ads have frequently been a lot more memorable than presidential TV ads this cycle and there are a couple of good reasons for it. The campaigns have been much more willing to take risks in web videos and fundamentally, television ads as a tactic are better suited to races further down the ballot.
This cycle we’ve seen great web videos and atrocious ones – but the successful ones have all been irreverent, “too long,” hokey or generally different from traditional spots. In other words, they take risks. It’s relatively easy to justify a risky web ...
Daily Digest: Bring Your Spam to the "Astroturf" Picnic
techPresident —
The Web on the Candidates
New vs. Traditional Media. Which is More Delicious? The Next Right’s Brian Donahue responds to Patrick Ruffini’s post on “new media” vs. “traditional media” and posits they are not mutually exclusive and offers a new approach. Ruffini asked the other day “Why do TV ad suck so much compared to web video?” According to Donahue, the two are "apples and oranges" and each has benefits. The successful campaign must combine them and create a comprehensive advertising strategy.#
Cybersecurity and the next President: Wired ...
The Death of Traditional Campaign Tactics, Part I
The Next Right —
The other day, the McCain campaign introduced by far its most inspired online initiative to date: its "Joe the Plumber" video contest. Today's very "I'm-a-PC" web video compilation of the submissions does not disappoint:
Contrast to this TV ad along the same lines, releases yesterday:
On what planet does the latter ad deserve to get released on TV, while the former gets put into narrow distribution on the Web. I'm very confident if you surveyed the next 100 people you met, all 100 would prefer the grainy, ...
The Death of Traditional Campaign Tactics, Part I
Patrick Ruffini —
The other day, the McCain campaign introduced by far its most inspired online initiative to date: its “Joe the Plumber” video contest. Today’s very “I’m-a-PC” web video compilation of the submissions does not disappoint:
Contrast to this TV ad along the same lines, releases yesterday:
On what planet does the latter ad deserve to get released on TV, while the former gets put into narrow distribution on the Web. I’m very confident if you surveyed the next 100 people you met, all 100 would prefer the grainy, authentic, salt-of-the-earth “Joe the Plumber” web video. ...
