McCain ad: “Sweat Equity”
Hot Air » Top Picks — McCain ad: “Sweat Equity” posted at 7:20 am on October 22, 2008 by Ed Morrissey Send to a Friend | printer-friendly John McCain knows how to use a winning message. The latest McCain ad is titled “Sweat Equity”, but it just as easily could be called “I Am Spartacus”: BARACK OBAMA: I think when you spread the wealth around it’s good for everybody. WOMAN: I’m Joe the plumber. WOMAN: I’m Joe the plumber. WOMAN: I’m Joe the plumber. ANNCR: Spread the wealth? MAN: I’m supposed to work harder… MAN: Just to pay more taxes. MAN: Obama wants my sweat to pay for his trillion dollars in new spending? WOMAN: I’m Joe the plumber. ...

I'm Joe
Confederate Yankee — I'm Joe That's the theme of this new McCain ad. Hot Air has the transcript and Ed dubs this the "I am Spartacus" ad, for good reason : The Spartacus theme resonates on a couple of different levels. First, we have everyone identifying with a beleaguered hero as a way of supporting him, but let’s also recall the circumstances of Spartacus. Spartacus led a rebellion of slaves against the government that oppressed them. Joe the Plumber has led a rebellion against an oppressive governing philosophy that erodes the notion of private property and would make taxpayers into serfs to the lords of Washington DC. That kind of message ...

McCain Ad: 'Sweat Equity'
Real Clear Politics - TIME.com — McCain's new ad features "Joe the Plumber" and plays off a new Microsoft commercial. "I'm Joe the Plumber," a few people say. "Sweat Equity":...

"I'm Joe the Plumber"
Jonathan Martin's Blog — As I reported yesterday, McCain's camp goes up this morning in "key states" with a new spot hammering Obama on taxes and spending, portraying "Joe the Plumber" as everyman. Or, in an effort to cut into that gender gap, everywoman, too.    "Sweat Equity" is a negative spot, but this is much more on the issue-based terrain that the candidate prefers and a far cry from their previous anti-Obama ad, in which they accused the Democrat of being "dishonorable" and having little regard for U.S. troops.

McCain: 'Sweat Equity'
Ben Smith's Blog — We are all Joe the Plumber in this anti-tax spot.

The Early Word: The Ad Wars
The Caucus — Shifts in advertising buys from state to state signal a candidate’s strategy. The Times’s Jim Rutenberg reports that the McCain campaign is scaling back its ad buys in key states: New Hampshire, Wisconsin, Colorado, Maine and Minnesota. Mr. Rutenberg writes: “Democrats were predicting Mr. McCain would use the savings to increase his advertising in Pennsylvania and, possibly, Ohio and Florida, all of which have become that much more vital should Mr. McCain have to concede states like Colorado and Wisconsin.” The McCain campaign is out with a new television ad this morning called “Sweat Equity” featuring small business ...

The Note: Palin Well-Dressed -- but Not Wearing as Well
Political Radar — Previous | Main The Note: Palin Well-Dressed -- but Not Wearing as Well October 22, 2008 8:59 AM ABC News' Rick Klein reports in Wednesday's Note: A lucky 13 days out, we’re wondering: Do the votes in real America count differently than those in fake America? Where do real Americans shop ? Is it better for Team McCain to waste time and money on Pennsylvania, or to waste whatever enthusiasm would vanish if the GOP wasn’t playing offense anywhere? Will bashing the media win John McCain a single, real-life vote he wouldn’t have already gotten? Read the rest of The Note -- ...

Election Central Morning Roundup
TPM Election Central — New McCain Ad: "I'm Joe The Plumber" The new TV ad from John McCain, set to air in key states, features everyday people proclaiming their solidarity with Joe The Plumber against Barack Obama's tax policies: One man reacts indignantly: "Obama wants my sweat to pay for his trillion dollars in new spending?" The effort here is to make it seem as if Obama would raise taxes on everyone, not just the top earners. Obama In Virginia, Biden In Colorado, Michelle In Florida Barack Obama is campaigning in Virginia today, with a 12:15 p.m. ...

"I'm Joe The Plumber"
The LLama Butchers — "I'm Joe The Plumber" New from Team McCain: They need to saturate the PA and OH markets with this one (picking up PA offsets CO, NM & VA if they go Obama). I hereby dub thee "King Barack the Wealth-Spreader". Posted by Gary at October 22, 2008 08:13 AM | TrackBack ...

McCain Ad: We Are All 'Joe the Plumber'
44 — Ad Watch McCain Ad: We Are All 'Joe the Plumber' By Howard Kurtz The Ad: (BARACK OBAMA): I think when you spread the wealth around it's good for everybody. (1st WOMAN): I'm Joe the plumber. (2nd WOMAN): I'm Joe the plumber. (3rd WOMAN): I'm Joe the plumber. (NARRATOR): Spread the wealth? (1st MAN): I'm supposed to work harder... (2nd MAN): Just to pay more taxes. (3rd MAN): Obama wants my sweat to pay for his trillion dollars in new spending? (4th WOMAN): I'm Joe the plumber. (NARRATOR): Barack Obama. Higher Taxes. More Spending. Not Ready. Analysis: This John McCain ad is based on a faulty premise. The "ordinary" folks who ...

McCain Ad: 'Sweat Equity'
Hyscience — As Ed Morrissey notes, John McCain knows how to use a winning message, and "Joe the Plumber" is certainly that kind of message - if only it isn't too late. This latest McCain ad is titled "Sweat Equity", but as Ed also notes, it just as easily could be called "I Am Spartacus": BARACK OBAMA: I think when you spread the wealth around it's good for everybody. WOMAN: I'm Joe the plumber. WOMAN: I'm Joe the plumber. WOMAN: I'm Joe the plumber. ANNCR: Spread the wealth? MAN: I'm supposed to work harder... MAN: Just to ...

"I'm Joe the Plumber"
The Corner — [image] [image] NRO BLOG ROW | THE CORNER | ARCHIVES SEARCH E-MAIL PRINT RSS [image] [image] Wednesday, October 22, 2008 [image] "I'm Joe the Plumber" [ Kathryn Jean Lopez ] We're all Joe the Plumber now, according to the latest McCain ad. 10/22 08:27 AM [image] [image] [image] © National Review Online 2008. All Rights Reserved. Home | Search | NR / Digital | Donate | Media Kit | Contact Us

You bet I am
Jim Treacher's Blog That Is on the Internet — You bet I am And if Obama gets elected and you stand in his way, or so much as refuse to avert your eyes, you'll be Joe the Plumber too. Posted by Jim Treacher at October 22, 2008 05:44 AM

New McCain Ad: We Are All Joe The Plumber
The Huffington Post | Full News Feed — John McCain is going all in on the Joe-the-plumber meme with a television ad this morning that showcases other small business owners -- all claiming to be veritable Joe the Plumbers themselves -- criticizing Barack Obama's tax policies. "Spread the wealth?" the anchor asks. "I'm supposed to work harder..." says one man. "Just to pay more taxes," says another. "Obama wants my sweat to pay for his trillion dollars in new spending?" The spot, titled "Sweat Equity," was rumored to be in the works yesterday and it pushes an attack line that the ...

New McCain Ad: We Are All Joe The Plumber
Politics on HuffingtonPost.com — John McCain is going all in on the Joe-the-plumber meme with a television ad this morning that showcases other small business owners -- all claiming to be veritable Joe the Plumbers themselves -- criticizing Barack Obama's tax policies. "Spread the wealth?" the anchor asks. "I'm supposed to work harder..." says one man. "Just to pay more taxes," says another. "Obama wants my sweat to pay for his trillion dollars in new spending?" The spot, titled "Sweat Equity," was rumored to be in the works yesterday and it pushes an attack line that the ...

John McCain’s Hilariously Bad New “Joe The Plumber” Ad
Oliver Willis — Ok. Now we’re just pointing and laughing.

Matt Lewis: 'I'm Joe the Plumber'
Townhall.com Blog's TownHall Blog — "Spread the wealth?" ... McCain's campaign is running this ad in some target states...

Joe-the-Plumbers Trash Obama's Economic Plans in McCain Ad
The Hill's Blog Briefing Room — Joe-the-Plumbers Trash Obama's Economic Plans in McCain Ad A new ad from John McCain features several people saying "I am Joe the Plumber," then criticizing Barack Obama's tax and spending proposals. McCain asked supporters two days ago to make 30-second videos explaining why they are "Joe the Plumber," a reference to Joe Wurzelbacher, the Toledo, Ohio plumber who asked Obama about his tax plan on a campaign stop and was subsequently made famous by McCain during the final presidential debate. The Joe-the-Plumbers in the new ad appear to be professionaly filmed.

'Sweat Equity' - New McCain Ad
Politics Daily — Filed under: Ads, John McCain, 2008 PresidentJohn McCain's campaign has a new :30 second ad airing today titled "Sweat Equity." The ad could have just as easily been called "Joe the Plumber." Man or woman on the street spots can be very powerful. This spot uses a little bit of that magic but ends up being too muddled and mixed to really push a break-through message.   Permalink | Email this | Linking Blogs | Comments

Latest
Right Wing Nation — Joe the Plumber: Sweat Equity:

"Sweat Equity"
Hotline On Call Part Deux — New John McCain ad features Joe the Plumber ... Features Barack Obama saying he wants to "spread the wealth." "Barack Obama. Higher Taxes. More Spending. Not Ready." Script available after the jump. BARACK OBAMA: I think when you spread the wealth around it's good for everybody. WOMAN: I'm Joe the plumber. WOMAN: I'm Joe the plumber. WOMAN: I'm Joe the plumber. ANNCR: Spread the wealth? MAN: I'm supposed to work harder... MAN: Just to pay more taxes. MAN: Obama wants my sweat to pay for his trillion dollars ...

McCain’s “I am Joe the Plumber” Ad
Pat Dollard | Young Americans —

Sweat Equity
Flopping Aces —

Wednesday's campaign round-up
Political Animal — WEDNESDAY'S CAMPAIGN ROUND-UP.... Today's installment of campaign-related news items that wouldn't generate a post of their own, but may be of interest to political observers. * The new McCain campaign ad ...

McCain's "I am Joe the Plumber" Ad
Ace of Spades HQ — McCain's "I am Joe the Plumber" Ad All-in on Joe. More at Hot Air.

Abhorrently Shocking and Racist McCain Ad
JammieWearingFool — They've just gone too far now with the racial tinges and undercurrents of hatred. In other news, the race is now tied . Wait, did I just say race ? My bad. The contest . Of course, according to MessNBC , Obama is widening his lead. Labels: Barack Obama , John McCain

I'm Joe The Plumber
The Daily Dish | By Andrew Sullivan — Do all of these people make over $250,000?:

Owning The Tax Issue
Comments from Left Field — No political campaign is perfect.  They are ran by people, and thus are prone to mistakes.  Even the very best political campaigns will goof every once in a while. But if there was ever a political campaign that has earned the right to write a text book primer on how to run a campaign, I think Obama’s is that campaign. While Team Obama has undoubtedly had its share of missteps, they have done an awful lot of things right, so much so that we have seen their opponents flustered in frustration trying to figure out first how the rookie jumped ahead of them, and then how on earth to make a come ...

uggabugga — I   am   Spartacus   Joe the Plumber:

Flopsweat Equity
pandagon.net - these things don't just blame themselves — by Pam Spaulding The latest McCain ad of doom - “Sweat Equity.” I watched this and can’t figure out who on earth will buy this line of bull at this point, given how discredited Joe the Plumber is. BARACK OBAMA: I think when you spread the wealth around it’s good for everybody. WOMAN: I’m Joe the plumber. WOMAN: I’m Joe the plumber. WOMAN: I’m Joe the plumber. ANNCR: Spread the wealth? MAN: I’m supposed to work harder… MAN: Just to pay more taxes. MAN: Obama wants my sweat ...

"The R.N.C. cleverly used the party committee's money to avoid the liability that would have occurred if campaigns funds were used."
Althouse — Said campaign finance expert Kenneth Gross about that $150,ooo the Republican National Committee spent on clothes and accessories for Sarah Palin. Had the purchases been made by the McCain campaign, it would be a conversion of campaign money into personal use, which is prohibited. The same rule does not apply to money from party committees.Yes, diabolically devious of them -- wasn't it? -- to follow the law. Yesterday, I cleverly drove 25 miles an hour in a 25 mph zone. ...

Campaign 08: Plumber Fixation
The Nation: Top Stories — One thing you've got to say about John McCain and his campaign gimmicks: He will blithely hold onto them like a pinless grenade until they blow up in his face--as he did with the Palin pick for veep, the "suspension" of his campaign for the bailout, and now, of course, Joe the Plumber. McCain might yet get the real Joe Wurzelbacher to cut an ad for him, but in the meantime, the candidate has found a bunch of other oppressed "just folks" to swear that they are all Spartacus, too: It's worth remembering that these hard-working folks who are loathe to "spread the wealth" won't see a tax hike unless they clear more than a quarter of a ...

Obama Is in Indiana. McCain's New Ad Is Too.
The Caucus — INDIANAPOLIS – When Senator Barack Obama awoke on Thursday morning in a downtown hotel here, a new television commercial from Senator John McCain was on the air just in time for Mr. Obama’s latest trip to Indiana. The ad, titled “Sweat Equity,” stood out in the flood of political commercials that are running on television stations in Indianapolis and across the country. In the course of a few hours, the ad ran multiple times across multiple stations, crisply delivering the McCain campaign’s assertion that Mr. Obama would redistribute wealth in America. The ad opens with an image of – what else? – Mr. Obama talking to Joe Wurzelbacher ...

McCain Ads Hit Obama on "Spread the Wealth" Comments
Political Punch — Previous | Main McCain Ads Hit Obama on "Spread the Wealth" Comments October 23, 2008 2:41 PM On TV and radio, Sen. John McCain, R-Ariz., is hitting his rival, Sen. Barack Obama, D-Ill., on his "spread the wealth" comments he made to Joe Wurzelbacher, aka Joe the Plumber. The full exchange between the two can be seen and read HERE . In this TV ad... ...and this radio ad... ...McCain assails the comments as indicative of a big-taxing mindset. The radio ad features Florida Gov. Charlie Crist saying: "Hi, this is Governor Charlie Crist. Let me tell you why I support my friend John McCain. He will lower your ...

The Death of Traditional Campaign Tactics, Part I
The Next Right — The other day, the McCain campaign introduced by far its most inspired online initiative to date: its "Joe the Plumber" video contest. Today's very "I'm-a-PC" web video compilation of the submissions does not disappoint: Contrast to this TV ad along the same lines, releases yesterday:   On what planet does the latter ad deserve to get released on TV, while the former gets put into narrow distribution on the Web. I'm very confident if you surveyed the next 100 ...

McCain Now Advertising On Network TV In Indiana
TPM Election Central — An Indiana reader reports to us that John McCain is now up on the air on network TV in Indiana -- a significant development, because it suggests that McCain is being forced to spend valuable cash on defense in yet another red state as time runs out. Tim Horst, a church musician, says he saw McCain's "Joe the Plumber" ad -- which attacks Obama on taxes -- running on WEVV, a CBS affiliate in southern Indiana, for the first time this morning. That's network TV, not national cable, so the spot represents a buy in Indiana. Previously, the Republican National Committee had been advertising Indiana, but the McCain campaign ...

I AM BILL
iowahawk — Editorial note: my previous "I AM JOE" post seems to have struck a chord, and possibly a nerve or two. As one new fan writes: "I think it's hilarious you wingnuts want to embrace this wifebeating tax cheat non-plumber as your new populist poster boy. Funny I didn't see your concern when the Murdoch media was trying to destroy Bill Ayers' life." You make an excellent point, T.S.! Why should us flag-humping reactionaries get all the good flesh-and-blood lumpenproles to rally behind? So, in preemptive compliance with the ...

Top 60 Memorable Campaign Ads Of 2008
The Huffington Post | Full News Feed — It is tradition in every campaign for each side to denounce the other as having run the sleaziest race in modern political history. And certainly it seems like every day brings with it a new attack ad deemed "the worst one yet." While historians are generally skittish when it comes to such claims -- pointing out that past years witnessed some serious mudslinging of their own -- it is hard to dismiss just how dirty and/or memorable some of the attack ads have been this election cycle. Many times it is an outside group hurling the sludge. On several occasions the notably nasty or remarkable stuff is aired ...

Top 60 Memorable Campaign Ads Of 2008
Politics on HuffingtonPost.com — It is tradition in every campaign for each side to denounce the other as having run the sleaziest race in modern political history. And certainly it seems like every day brings with it a new attack ad deemed "the worst one yet." While historians are generally skittish when it comes to such claims -- pointing out that past years witnessed some serious mudslinging of their own -- it is hard to dismiss just how dirty and/or memorable some of the attack ads have been this election cycle. Many times it is an outside group hurling the sludge. On several occasions the notably nasty or remarkable stuff is aired ...